Sabtu, 14 November 2015

Download Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding, by Seth Goldman Sungyoon Choi

Download Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding, by Seth Goldman Sungyoon Choi

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Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding, by Seth Goldman Sungyoon Choi

Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding, by Seth Goldman Sungyoon Choi


Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding, by Seth Goldman Sungyoon Choi


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Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding, by Seth Goldman Sungyoon Choi

From Booklist

Nalebuff and his former student, Goldman, founded Honest Tea—a beverage company offering organic, freshly brewed, lightly sweetened bottled tea—which survived and succeeded to become an independent unit of Coca-Cola. Their aim was to establish a brand that would capitalize on the movement in the U.S. toward healthier, greener lifestyles—a mission-driven business in a highly competitive industry. The story is told in three parts, Start-Up, Growing Pains, and A Brand Emerges, with a thought-provoking set of Lessons Learned after each section. The book is rich in tips and instructions using an engaging graphic-novel format for generations of comic-book enthusiasts among entrepreneurs, would-be entrepreneurs, and customers. This is detailed advice stemming from the authors’ 15-year adventure, during which their setbacks could have brought down a similarly situated company. Goldman and Nalebuff explain how we survived our mistakes and bad luck to still be around when the good fortune arose. A timely book for a wide range of library patrons. --Mary Whaley

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Review

“Stories of American business start-ups are a dime a dozen, which makes margins on them very thin. This might be why this graphic book about Honest Tea from its co-founders Seth Goldman and Barry Nalebuff feels like their products – a little unsweetened and, well, honest.” - Financial Times“Seth and Barry have translated the wild, often lonely entrepreneural adventure into a delightfully candid and accessible read for anyone interested in starting or growing a business. Like their beautiful drinks, this book is refreshingly honest.” —Gary Hirshberg, Co-founder and Chairman, Stonyfield Farm                                         “If you run a business, work for a business, want to know how business works, or are thinking of starting a business, READ THIS BOOK! It’s a great story, and the good guys win.” —Andrew Tobias, The Only Investment Guide You’ll Ever Need"The honest voices of Seth and Barry coupled with the humanity of each scene drew me in and made it easy to read this brilliant business book disguised as a comic. A must-read for budding or well-rooted entrepreneurs—or really anyone interested in what happens behind the scenes at a start-up. I loved it!"—Shazi Visram, Founder and CEO of Happy Family "When Seth left Calvert to launch Honest Tea, I was puzzled how a bottled tea venture could be so meaningful. Now I know. Mission in a Bottle is a courageous, engaging, and frank story around his inspiring example of social entrepreneurship. I read it in one sitting." —Wayne Silby, Founding Chair, Calvert Funds “Seth and Barry have crafted a rich and compelling story and told it with the perfect blend of inspiration and humility. For anybody who has started a business—and especially those considering an entrepreneurial path—MISSION IN A BOTTLE is a must-read.”—Daniel Pink, author of To Sell is Human and DriveAn utterly engrossing story of the frustrations and ecstasies involved in transforming a simple idea into a hugely successful bsuiness. Anyone who has ever been curious about the inner-workings of a start-up will find this intimate account both refreshing and--need it be said?--honest.- Joshua Foer, author of Moonwalking with Einstein 

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Product details

Hardcover: 288 pages

Publisher: Crown Business; First Edition edition (September 3, 2013)

Language: English

ISBN-10: 9780770437497

ISBN-13: 978-0770437497

ASIN: 0770437494

Product Dimensions:

6.5 x 0.9 x 9.5 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

87 customer reviews

Amazon Best Sellers Rank:

#266,502 in Books (See Top 100 in Books)

At first I thought that I would be irritated by the 'graphic novel' style, but I think it works very effectively, especially to get over some pretty subtle points. I very much liked the graphic means of storytelling. Storytelling makes an emotional appeal to grab the reader and Mission in a Bottle does that even more effectively than would have been the case had Seth and Barry used a classic business book approach. I particularly enjoyed the way they described the turning down of the offer from Nestlé and the acceptance of the one from Coke. It displayed the company's strategy in a way that is not 'fluff', the term of disapprobation used by Richard Rumelt (Good Strategy Bad Strategy: The Difference and Why It Matters) for so many weak strategy statements.Entrepreneurship students (I teach both entrepreneurship and strategy on an MBA program) would do well to read this book very carefully, as much for what the authors do not say about the entrepreneurial adventure. I told Barry that i was likely to use the book as a set text on my course next year. So I must have liked it a lot.There are so many theories of entrepreneurship and for every one there are examples of its disproof, While I do make some general statements about what works, each case is different. That's what makes Mission in a Bottle so appealing, because the reader can draw on very specific case material, and realize that, for example, the issues in soft drink distribution do not apply in other sectors, but the 'moral' of the story can still be drawn.I wish I had read Mission in a Bottle before I wrote my ebook, Telling StartUp Stories: Keep the End in Mind, since Mission in a Bottle is one of the best examples of startup storytelling I have ever encountered.

Very enlightening. I found myself empathizing with the authors, appreciating their efforts and their mission to change the world through a small drink business. Proving that consumers care about quality. While reading I was learning from their mistakes and mentally taking notes about their strengths and ideals.I found the graphic novel format to be a much more approachable format to tell their story. The art was well-done, and used to enhance the story with visuals, but not in any way distracting. This is not the type of book I normally read, but due to its uniqueness compared to other business books, I was intrigued. This book has helped me understand the day-to-day struggles of being an entrepreneur, and about the rewards for the ones who can overcome them.Highly recommend it for upcoming entrepreneurs and young, impressionable minds who enjoy graphic novels. I believe the best way to get a child to read this, is to read it in front of them, and let their curiosity get the best of them.

I learned so much from reading this, not just about Honest Tea's inspiring history, but also about the business of start-ups. Don't let the graphic format fool you: while this is indeed a very fun read, it's a business book and a very insightful one at that. Highly recommend.

As other reviewers have noted, the Kindle Editon is unreadable due to the complete lack of formatting.The book is written in graphic novel form, and the text is too small to read. On my iPhone, the book is completely unreadable. On my kindle, you are able to enlarge the image panels by double tapping them, however the smaller text is still too small to read.I managed to slog through half the book, skipping over most of the text and mostly just looking at the pictures. The only thing I have to show for the experience is sore eyes. Complete waste of time.

in the late 90's I lived a few blocks from the Honest Tea offices. At the time they were just a small local company struggling to carve out a niche against giant brands like Snapple.Fast forward to 2014 and they are now owned by Coca-Cola, but still focused on being a company for change- organic teas, fair trade labor standards, and a culture that promotes doing the right thing along with being profitable. They didn't shortchange their values for a quick dollar.What the authors manage to do is tell that story in an amazingly enjoyable way. Yes, there are struggles, mistakes, moments when the future of the company is on the brink. But it's told in such a way that it becomes a page turning 'mystery' instead of a dry, dull business book.The graphic novel format the authors chose makes it even more enjoyable to read and the graphics are beautiful and only add to the story.Don't be fooled by the beautiful artwork- this is a real business book with hard learned lessons, failures, successes, tough choices and everything that makes a great business success story.If you're not familiar with the Honest Tea line of products- find some. If you're not familiar with the decade long story of 'the little tea company that could'- read this book and enjoy.

This is an interesting little animated book about iced tea. I read it as part of a business course. I was pleasantly surprised by how engaging it was, even if it did feel a little forced at times.

I loved this book. Completely different than any other business book. Written mostly in a graphical novel (comic book) format, but don't be alarmed, this really works. And the writing style and message are both terrific. Two thumbs up.

Can't put this book down! I have taken so many notes and started marking it up for ideas. If you are serious about creating a start up and especially in the food and beverage industry, this book is a must read.

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Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding, by Seth Goldman Sungyoon Choi PDF
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Senin, 02 November 2015

Download PDF We Should Hang Out Sometime: Embarrassingly, a True Story

Download PDF We Should Hang Out Sometime: Embarrassingly, a True Story

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We Should Hang Out Sometime: Embarrassingly, a True Story

We Should Hang Out Sometime: Embarrassingly, a True Story


We Should Hang Out Sometime: Embarrassingly, a True Story


Download PDF We Should Hang Out Sometime: Embarrassingly, a True Story

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We Should Hang Out Sometime: Embarrassingly, a True Story

Product details

#detail-bullets .content {

margin: 0.5em 0px 0em 25px !important;

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Audible Audiobook

Listening Length: 6 hours and 4 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Hachette Audio

Audible.com Release Date: December 23, 2014

Language: English, English

ASIN: B00PT3MPHY

Amazon Best Sellers Rank:

A really fun read, appropriate for all ages because I believe there is something in this book that will resonate with just about anyone. The author shares painful stories with wit and good humor. There were a number of laugh-out-loud moments for me. However, the lessons in the book are quite serious. It was a hard book to put down.

Good book. Great story! Fun to read. Insightful. Purchased it for my teen as required summer reading. Double bang for the buck as whether your a teen or beyond, it's a good read!

This book is marked as an "Amazon Best Seller!" It's the #1 best selling book on Amazon in its category, which is "Books > Teens > Personal Health > Physical Impairments." I don't know how many books there ARE in that category, but I'm guessing not a lot. And that really explains what I liked and didn't like about this book.This young man survived a horrifying bout of childhood cancer which resulted in one of his legs being amputated at the hip. As he explains, this is a severe physical impairment because no prosthetic device ever invented can replace the actions of three joints. Eventually the problem solved itself because his body rejected the prosthesis and he's now limited to crutches.I think the author intended his story to be both entertaining and educational and I think he succeeds. This book forces the reader to examine America's strange attitude toward the physically handicapped. On the one hand, we don't see being physically handicapped as a GOOD thing. We certainly wouldn't want to be physically handicapped ourselves or for any of our loved ones to be physically handicapped. On the other hand, we don't want to look shallow and unsympathetic.We compromise by elevating the handicapped to the status of semi-sainthood. A handicapped person is automatically a "hero" because he/she has a handicap and keeps going. (Like they have a choice?) We like to hear from the handicapped and we like to pat them on the back because it makes us feel good about ourselves. We love that we don't have to feel sorry for them because they're brave and unselfish and plucky and all the stuff that the rest of us aren't and don't want to be. Attending their motivational speeches and cheering loudly solves the problem of our ambivalent attitudes toward the "differently-abled." Then we can forget about them. We're off the hook.This intelligent, articulate young man keeps making the point that the loss of a limb doesn't really make you fundamentally any different from everyone else. And he's absolutely correct and his approach to women proves it. His love life (or lack of one) has little to do with his missing leg and everything to do with being raised by two loving, earnest, well-meaning people whose child-rearing methods left him ill-equipped to function in the modern world. In a culture where youngsters hook-up and hope that sex will lead to romance, he's feeling guilty for THINKING about kissing a girl. He's looking for a 1950's girl and he's 60 years too late.This book is quirky and some shy teens may relate to his stories of awkward attempts to find romance. Most of his stories are run-of-the-mill tales of growing up. However, the story about the time when the foot of his prosthesis turned backwards was unique. I have to admit, I never read anything quite like that one before. And he tells his stories very well.The take-away lesson is: Stop burdening this man by expecting him to be a super-hero. Stop gushing because he made a speech with jokes and he only has ONE LEG! Stop being amazed because he wrote a book and he only has ONE LEG! Do you see how silly you sound?He's a normal, shallow, self-centered young guy and he wants what every other normal, shallow, self-centered young guy wants - a babe. That's what he goes after and he's not settling for less. Hence his reaction to "Stella the Stalker."Finally a girl is interested in him. Maybe a bit TOO interested, but interested. And he tells her to get lost. He freely admits that Stella's sin is not that she's weird, but that she's ugly. If she had been one of the hot babes he covets, her stalking would have been delightful.Finally he meets a beauty queen who was also home-schooled and they walk off into the sunset. Stella wasn't his problem and I'm not unreasonable enough to think he could have made a huge difference in her life. He could have shown her some kindness, but maybe that's expecting too much of a young man. Anyway, he didn't.Just because something extraordinary (good or bad) has happened to you doesn't mean that you become an extraordinary person. You have to do that yourself. Maybe the author and his beauty queen girlfriend will marry. Maybe one of their children will be a Stella. Maybe loving an imperfect child and advocating for her and hurting when she hurts will turn him into the hero that his audiences want to believe he is now.This is a teen book and a teen would react to it far differently than I did. Still, I'm glad I read it. I didn't fall in love with the guy, but he made me think.

Self-deprecating and honest, yet giggle-out-loud (embarrassingly, at a coffee shop, in front of other people) funny, this is a very relatable book addressing the perils of dating. I highly recommend it.

I bought this book which was required reading for my 9th grade triplets and they all said it was a great book.

All men (and women) need to read this book! If you are struggling in the dating scene this book may be your source of a solution! Jonah holds the secret to your success!

A wonderful story with an interesting premise. Very funny as well. I recommend this book to all of my friends, especially the single ones.

This is a book for pure enjoyment. While it is set up as "research," these travels through Josh's romantic endeavors are humorous, comically tragic, and yet still refreshingly honest.

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